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Living in the Light: Unveiling the Heartbeat of Beloved Plus and the Mission of our Brand

Writer's picture: Audrell FuquaAudrell Fuqua

In the journey of life, navigating challenges, embracing joy, and fostering a sense of community are integral aspects of our existence. 


At Beloved Plus, our brand isn't just about shoes, music, or books; it's a philosophy that resonates with the very essence of our being. 


Inspired by 1 John 1:7, "God is in the light. We should live in the light, too. If we live in the light, we share fellowship with each other," Beloved Plus is a beacon of positivity, obedience, and healing.


Positivity in Pain: A Transformative Perspective


In a world often marred by suffering and hardships, we advocate for finding positivity even in the midst of pain. We believe that acknowledging the challenges, but choosing a positive mindset, can lead to transformative healing. Positivity is not the denial of pain but the courage to embrace it with hope, resilience, and faith.


Obedience in Sacrifice: Illuminating the Path


At the core of our mission is the call for obedience, even in moments of sacrifice. Inspired by the profound obedience of walking in the light, Beloved Plus encourages a lifestyle that aligns with God's will. It's a journey of surrender, trust, and obedience, believing that the light of obedience can dispel the darkness of uncertainty. 


Light in the Darkness: The Promise of Deliverance and Peace


In the darkest moments of life, God stands as a testament to the promise of light. Whether through our music, shoes, or upcoming book, we strive to be a source of light that guides, comforts, and brings deliverance. The journey toward peace often begins with a step into the light, and at Beloved Plus, we invite you to take that transformative step.


Defining Love, Repentance, and Obedience to God


To fully understand the philosophy of Beloved Plus, it's essential to define the foundational principles that guide us:


- Love: Love, in the Beloved Plus context, is a selfless, transformative force that seeks the well-being of others. It's a love rooted in compassion, understanding, and unity. 


- Repentance: In the light of our philosophy, repentance is not just about acknowledging mistakes; it's a transformative turning towards God's light. It's a conscious decision to change, grow, and align our lives with His purpose. Repentance is not scary or shameful. Repentance is love and healthy fear of God and not man.


- Obedience to God: Obedience is the act of living in accordance with God's will. It's a journey of faith, trust, and surrender, understanding that God's light illuminates our path. His guide, the Holy Spirit, comforts us along the way as we embrace him whole heartedly and and activate the gifts he already left us through obedience and sacrifice of our will to his.




Mental Health/Wealth and Repentance: Our Connection


Beloved Plus believes that mental health and wealth are intricately connected to repentance. Music, Books, and how we walk out our life are all a piece of that repentance. What you consume yourself with, becomes your message. Repentance, in this context, is not just seeking forgiveness for past mistakes, but a holistic transformation that encompasses our thoughts, actions, and well-being. Choosing to live in the light of God's love and obedience can pave the way for mental and emotional healing, leading to a wealth of well-being. 


We are not merely a brand; we are a philosophy that encourages living in the light, fostering positivity in pain, and journeying toward healing, deliverance, and peace. As we define love, repentance, and obedience, we invite you to join us on this transformative journey, embracing the light that dispels darkness and brings forth a life enriched with purpose and positivity.

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